Programme Information


The Bachelor of Business Administration in Marketing is designed to educate students in the marketing processes namely; to collect, analyze, evaluate information, and find solutions about customers and the marketing environment, relative to specific marketing problems or opportunities. Students would be able to gather and evaluate information from and about customers and the marketing environment.

Campuses: Main Campus, St. Lucia

Total Programme Credits: 128

Programme Duration: 4 years

Programme Delivery: Face-to-face/Blended

GATE Approved: Yes


Five O'Level GCE/CXC/CSEC Passes, including English Language and Mathematics

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