The Bachelor of Business Administration in Marketing is designed to educate students in the marketing processes namely; to collect, analyze, evaluate information, and find solutions about customers and the marketing environment, relative to specific marketing problems or opportunities. Students would be able to gather and evaluate information from and about customers and the marketing environment.
Campuses: Main Campus, St. Lucia
Total Programme Credits: 128
Programme Duration: 4 years
Programme Delivery: Face-to-face/Blended
GATE Approved: Yes