Brand & Identity
The University of the Southern Caribbean is one of the region's oldest academic institutions and boasts of a unique heritage that dates back to 1927. Today its reputation speaks to a continued excellence in the area of transformation through a holistic educational experience. This is what USC is. Its brand reputation stands firmly on the principle of transformation through education. USC remains committed to enriching the lives of the countries in which it operates and the regional and international community. We hone the respect for our alumni across the globe, the quality research of our faculty and staff and our unique integration of faith and learning.
USC Logo: It’s Significance
The Open Book
The Open Book has two major significances:
The predominant shape of the CIRCLE reminds us that the University of the Southern Caribbean is part of the global academic community. It illustrates the global outlook of USC and its determination to positively impact the global community.
The Eight Stars represent the eight Conferences and Missions, which together comprise the Caribbean Union Conference of Seventh-day Adventists. The Caribbean Union Conference of Seventh-day Adventists is the governing body of this University.
Represents the lush Maracas Valley and rich foliage that is the physical environment of this University.
Represents excellence in scholarship and service; the sunshine and light of the gospel, which faculty, students and graduates carry to the world