Master consumer engagement strategies. Develop data-driven marketing solutions for the digital era.
Programme Overview
The University of the Southern Caribbean’s BBA in Marketing provides comprehensive training in consumer behavior analysis, digital marketing, and brand management. This programme prepares graduates to develop effective marketing strategies through data interpretation and creative campaign development.
Programme Details
- Campuses: Main Campus, St. Lucia
- Degree Components:
- General Education: 50 credits
- Core Requirements: 42 credits
- Major Requirements: 27 credits
- Cognate/Practicum: 9 credits
- GATE Approved: Yes
- Programme Delivery: Face-to-face / Blended
- Programme Duration: 4 years
- Total Credits: 128
Admission Requirements
- Five O-Level passes (GCE/CXC/CSEC), including English Language and Mathematics
What you'll learn
Students develop expertise in market research, consumer analytics, and digital marketing strategies through practical coursework. The curriculum emphasizes brand management, sales techniques, and international marketing principles for diverse business environments.
How this Programme Helps You
Graduates qualify for marketing roles in advertising, market research, and brand management across various industries. The programme’s practical components develop real-world problem-solving capabilities for marketing challenges.