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B.B.A in Marketing

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The Marketing programme is designed to educate students in the marketing processes namely; to collect, analyze, evaluate information, and find solutions about customers and the marketing environment, relative to a specific marketing problems or opportunities. Students would be able to gather and evaluate information from and about customers and the marketing environment. Students are introduced to concepts such as pricing strategies, marketing research, product management and advertising. A sample of courses required for the B.B.A in Marketing is presented below. A total of 128 credit hours are required for successful completion of this programme.

Location(s) :
Credits required for programme completion : 128
Length of programme : 4 years

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    | Core courses
    | Elective courses
    | Cognate courses
    | General education courses

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General requirements

Regular Admission

Five (5) CXC or O'level passes

Or three (3) CXC or O'level passes & Two (2) A'level passes 

Adult Admission 

Three (3) CXC or O'level passes* 

Additional requirements