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B.B.A in Marketing

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The Marketing programme is designed to educate students in the marketing processes namely; to collect, analyze, evaluate information, and find solutions about customers and the marketing environment, relative to a specific marketing problems or opportunities. Students would be able to gather and evaluate information from and about customers and the marketing environment. Students are introduced to concepts such as pricing strategies, marketing research, product management and advertising. A sample of courses required for the B.B.A in Marketing is presented below. A total of 128 credit hours are required for successful completion of this programme.

  • Credits required for programme completion
  • Length of programme
    4 years
  • Tuition and payment information
  • ACCT121: Fundamentals of Accounting I
    In this course, emphasis would be placed on understanding the accounting cycle and its content. The preparation of financial statements is also a major focus with emphasis on each section of these financial statements. Areas like Inventory, Internal Controls, Cash, Fixed Assets, Current Liabilities and Bonds are all studied in detail.

  • ECON226: Principles of Microeconomics
    Explores theories currently used to explain how people choose what and how much to consume and produce. This analysis is extended to well-defined groups such as firms. It also explores the phenomenon referred to as “the market”, and the interactions of market players which determine prices and the levels of consumption and production. Algebra is used extensively. At the end of this course, students will understand the concepts and theories used by economist to study economic decision making at the micro level.

  • HRMN250: Human Resource Management
    An introductory course which surveys the activities and functions associated with personnel management in organisations. Topics include the origin and history of human resource management, human resource planning and recruiting, job analysis and evaluation, training and development, compensation and benefits, grievance procedures and disciplinary actions. This course should be taken after completing 32 credit hours.

  • MGMT495: Strategic Management
    This is a capstone course in the School of Business, and is required of all seniors. The course integrates subject matter from the business core courses and other disciplines. It is a study of strategic management that integrates knowledge gained through previous coursework and experience, and builds on that conceptual foundation through integrative analysis, practical application, and critical thinking. Emerging issues in business management are considered.Focus is on the continuous, systematic process of managerial planning, including environmental scanning and the development of plans and strategies to gain competitive advantage. Tactical and strategic management issues are highlighted by means of case studies, projects, and discussion.

  • MKTG201: Principles of Marketing
    A general survey of the major marketing methods, institutions, and practices examined from the viewpoint of their effects on exchange transactions linking producers with consumers.

  • MKTG350: Sales Management
    Management of personal sales force, including recruiting, selecting, training, compensating, and evaluating sales personnel; planning, implementing, and controlling selling strategies.

Regular Admission

Five (5) CXC or O'level passes

Or three (3) CXC or O'level passes & Two (2) A'level passes 

Adult Admission 

Three (3) CXC or O'level passes* 

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