M.B.A in Marketing
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The USC School of Business currently offers five MBA Programs. The programs are structured to prepare and develop leaders of integrity, and strong commitment to sound business ethics and practices. The Master of Business Administration with an emphasis in Marketing explores the art and science of marketing and instills in-depth knowledge and specific tools derived from the modern marketing world. The curriculum, taken in the track progression listed below, is comprised of 11 8-week courses that are structured so that one module builds upon the mastery of other courses and emphasizes the integration of course materials to ensure a cohesive, coordinated learning experience. Each graduate must complete a minimum of 12 credit hours in his/her area of specialty. A sample of courses required for the M.B.A in Marketing is presented below.
Credits required for programme completion
Length of programme2 years
Tuition and payment information
- MBAK624: Marketing Management
Uses case analysis to explore the application of marketing principles to the basic product and service decisions of the firm. Includes product development; pricing and distribution; changing attitudes and habits of buyers; marketing definition and forecasting and the impact of such forces as product technology, advertising and computer behavior on the product life cycle.
- MBAK635: Marketing Strategy
Examines the relationship of marketing to corporate strategy and the strategic positioning of individual product or service lines. Emphasizes an understanding of current tools in strategic market planning and the planning and decision-making process itself.
- MBAK646: Consumer Behavior
Examine tools and models for developing and understanding consumer behavior, including processes by which individuals, groups and organizations evaluate and select various products and services.
- MBAK657: Advertising Management
The primary objective of this course is to provide the students with an opportunity to learn and apply the core theories, strategies, principles and practices of effective advertising management. The course utilizes theory, marketing and communications research, and significant management experience that are relevant to the design, evaluation and management of advertising. The specific topics covered in the course include consumer segmentation and target selection, consumer motivation and insight, developing a powerful communications strategy and advertising idea, evaluating and optimizing advertising execution, and developing a targeted and effective consumer connections and media plan.
• A bachelor’s degree from an accredited university or its equivalent
• Evidence of ability to pursue advanced study in graduate-level work with a
cumulative undergraduate GPA at least 2.67 on a 4.0 scale.
• Submission of recent GMAT scores taken within five years of application.
• Adequate undergraduate and/or graduate preparation in the proposed field
of study and general education.
Assessment of preparation is done by MA Acceptance Committee (MAAC).